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The Past Is Just
That, Past.

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We Carry Each
Other Forward.

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Our Future is
Built on Daring.

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1910s vintage Cadillac
1910s vintage Cadillac
1910

1910's

why electrify the industry?

In 1912, with the introduction of the Cadillac Touring Edition, Cadillac drove the automotive industry forward with the invention of the electric starter.

Prior to this innovation drivers had to use hand cranks, which were the leading cause of automotive injuries.

Cadillac Model Thirty

1940s Helene Rother Interior

1940's - 1950's

why Break Ceilings?

In 1943, Cadillac ushered in a new era of style and function with the hiring of Helene Rother.

As the first female automotive designer, she helped reimagine and reinvent automotive interiors.

1955 Cadillac 75

1940s Cadillac Series 62 Coupe
1940s Cadillac Series 62 Coupe
1940

1940's - 1950's

why see things differently?

With the innovation of the curved windshield, and the introduction of Harley Earls now iconic tailfin, in 1948 Cadillac forever reshaped the future of automotive design.

1959 Cadillac Series 62 Coupe

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1959 Cadillac Fleetwood

1950's

why build it strong?

After the attack on Pearl Harbor, President Franklin D. Roosevelt made use of a custom built, bulletproof Cadillac. Since then, many U.S. Presidents and world leaders have chosen Cadillac as their presidential vehicle.

1959 Cadillac Fleetwood, custom designed for Queen Elizabeth II

1964 Cadillac Models

1960's

why Make a Cool Car Even Cooler?

In 1964 Cadillac invented personalized climate control, allowing Cadillac drivers to be comfortable in any condition.

1964 Cadillac Models

1996 Cadillac DeVille

1990's

why blaze a trail?

In 1996, Cadillac became one of the first automotive companies to use a GPS assistance and communications service in their cars with OnStar.

1996 Cadillac DeVille

2017 Cadillac CTS-V

2017

why Give Cars to People Who Havent Bought Them?

Later this year, we are introducing Book by Cadillac a program that will revolutionize the way people drive and own cars.

As the first luxury subscription car service, Book by Cadillac1 gives drivers access to any Cadillac model and for any activity. Owning a car will never be the same.

2017 Cadillac CTS-V

2017 Cadillac CT6

2017

why keep driving the world forward?

Later this year, we are continuing in our tradition of forward thinking with the introduction of breakthrough technologies like available Super Cruise 2, our advanced driver assist technology, as well as available vehicle-to-vehicle (V2V)3 communication. The evolution of driving never stops. And neither will we.

2017 Cadillac CT6

Our history was built on daring.
Our future is too.
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