NEVER STOP DARING

1910

1910's

why electrify the industry?

In 1912, with the introduction of the Cadillac Touring Edition, Cadillac drove the automotive industry forward with the invention of the electric starter.

Prior to this innovation drivers had to use hand cranks, which were the leading cause of automotive injuries.

Cadillac Model Thirty

1940's - 1950's

why Break Ceilings?

In 1943, Cadillac ushered in a new era of style and function with the hiring of Helene Rother.

As the first female automotive designer, she helped reimagine and reinvent automotive interiors.

1955 Cadillac 75

1940

1940's - 1950's

why see things differently?

With the innovation of the curved windshield, and the introduction of Harley Earls now iconic tailfin, in 1948 Cadillac forever reshaped the future of automotive design.

1959 Cadillac Series 62 Coupe

1950's

why build it strong?

After the attack on Pearl Harbor, President Franklin D. Roosevelt made use of a custom built, bulletproof Cadillac. Since then, many U.S. Presidents and world leaders have chosen Cadillac as their presidential vehicle.

1959 Cadillac Fleetwood, custom designed for Queen Elizabeth II

1960's

why Make a Cool Car Even Cooler?

In 1964 Cadillac invented personalized climate control, allowing Cadillac drivers to be comfortable in any condition.

1964 Cadillac Models

1990's

why blaze a trail?

In 1996, Cadillac became one of the first automotive companies to use a GPS assistance and communications service in their cars with OnStar.

1996 Cadillac DeVille

2017

why Give Cars to People Who Havent Bought Them?

Later this year, we are introducing Book by Cadillac a program that will revolutionize the way people drive and own cars.

As the first luxury subscription car service, Book by Cadillac¹ gives drivers access to any Cadillac model and for any activity. Owning a car will never be the same.

2017 Cadillac CTS-V

2017

why keep driving the world forward?

Later this year, we are continuing in our tradition of forward thinking with the introduction of breakthrough technologies like available Super Cruise^™ ², our advanced driver assist technology, as well as available vehicle-to-vehicle (V2V)³ communication. The evolution of driving never stops. And neither will we.

2017 Cadillac CT6

Our history was built on daring.
Our future is too.

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¹ Must be 18 years of age or older with a valid US-issued drivers license and customer must apply and be approved. Customer is responsible for $750 deductible, tolls, gas, parking and any parking or traffic tickets incurred. Customer is responsible for excess cleaning charges including, but not limited to smoking and pets. Includes 18 vehicle exchanges within 12 months of sign-up. Subscription is month-to-month and customer can cancel at any time. ² Super Cruise^™ will only be available on the 2018i Cadillac CT6 starting early Fall. ³ V2V technology is only available on 2017i Cadillac CTS.